EVERYONE needs to understand the first key to marketing. It’s a simple one, but it’s one if you don’t practice, you’ll find yourself getting beat every time. That key? “Nobody Cares What YOU Think or What YOU Like…” All that maters, in business and marketing, is what your customer...

In all my time as a journalist for major publications, I’ve written about some of the best-known business influencers like Patrick Bet-David, Tony Robbins, and Eric Thomas. Throughout 2017 I’ve seen many entrepreneurs rise up to massive influence and notoriety. I’ve also seen a few just as quickly...

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We all want more traffic. We all want more leads. We all want more sales.


Here’s something interesting I read recently.

“Businesses with 1–5 employees get on average between 12–20 visitors per day to their website.”

Most businesses don’t get a ton of traffic to their sites. Which means they don’t make much sales. There’s a ton of competition out there for your user’s attention. And everyone thinks that the secret to growing their business is to mindlessly churn blog posts, guest posts, and social media posts hoping that it leads to more sales.

It’s tough — if this was easy we’d all be living the Jet Set Life. Right?

Whether you’re a free lancer, dropshipper, offer a service, sell digital products, offer consulting, or you’re promoting an affiliate offer, there are MASSIVE opportunities to cash in on your existing visitors.

There’s actually a much, much easier way to grow and increase your income.

It’s not spending tens of thousands on new traffic and advetisements.

It’s learning about sales psychology, marketing & learning about landing page optimization.

I’m not saying you shouldn’t focus on trying to grow your traffic. I’m saying that people don’t focus enough on optimizing what they already have. It drives me crazy seeing how many people don’t earn the type of money they can be making.

With all this in mind, here are the four easy to implement, but highly effective stratgies you can use every single time you promote something online that will help you CASH OUT.

1. Fix a Problem

This is a strategy called CURE vs PREVENTION.

What do I mean?

This is a concept I saw from Joseph Sugarman’s AdWeek Handbook.

Prevention headline = “Oh, at some stage in the future this may help me avoid a problem.”

Cure headline= “I am in so much pain right now I would literally do anything to fix this.”

There is a HUGE difference between the 2 options.

A prevention sell is very very difficult— you’re trying to get someone to worry about the future. A cure sell is easy — you show them how much they need your solution — right now, at this moment!

Think about health and fitness as a real-world example:

Prevention = Eating good food in moderation to prevent sickness.

Cure = Surgery, diet and weight loss plans etc.

We all wish it were different, but the harsh reality is there’s not much money to be made telling people to eat in moderation.

When you are selling anything, you should aim to sell it from the perspective of a “cure.”


2. Anchoring

Have you heard of the psychological bias called Anchoring?

Check this out from Harvard Law School:

“Anchoring is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the ‘anchor’) when making decisions.”

This is why your parents used to tell you how important it is to leave a good first impression.

How does this affect us as entrepreneurs, business owners, affiliates, & freelancers?

It tells us that first impressions are pretty much the only impression that matter. The very first thing you feel about a website will stick with you.

Cluttered and hard to navigate? Or minimal and easy to use?

The easiest way to fix this so you can leave a lasting impression on people?


Just Study Others

If you’re an affiliate, what’s the biggest competitor in your niche doing?

If you’re a designer, what are your competitor’s sites like?

And don’t just look at your direct competition — look at the people at the top of their game.

Great design shows that you go the extra mile and customers love that.

Google the top keywords in your industry and see how the professionals are doing it — the people at the top of their game.

See what elements you can include from their sites that would work well for you and help you achieve your goals

3. How to use psychologically with feedback and testimonials

What’s the first thing you do when you need to find something in your city?

You search online & Google it.

Then your first question that comes to mind is:

“How do I know this business/contractor/opportunity is as good as they say?”

You want to know someone is good at their trade, and the best way to know this is to hear other people say they are good.

But the BIGGEST problem with most testimonials is that they are from “nobodies.”

People or businesses with no social proof.

Anyone can leave a Google/Yelp/TripAdvisor review.

If you rely on those testimonials, you are forcing your customers to rely on the opinion of strangers who have zero credentials.

What does this mean?

Let’s look at two different testimonials:

Testimonial A

“Excommerce is the best ecommerce solution I’ve used. It’s simple to use, makes me more money, and I’ve never seen anything else like this on the market.”

Josh M, Irvine

Testimonial B

“Excommerce is the best ecommerce solution I’ve used. It’s simple to use, makes me more money, and I’ve never seen anything else like this on the market.”

- Josh King Madrid, 7 Figure Tech Entrepreneur, Top 100 Business Podcast, Rated Top Business Influencer, World Renowned Marketing Specialist, Speaker, and Founder at Team Jet Set

See the difference?

Exact same testimonial, but they are from different people (perspective wise).

One of them is from a random guy from Irvine called Josh m.

Nobody cares what a random guy called Josh M thinks of Excommerce.

It could easily be made up — there’s no “proof” that it’s real.

But the second testimonial?

It shows that a guy called Josh King Madrid(who has made seven figures from internet businesses, is a public speaker, and top influencer) is recommending Excommerce.

You know exactly where to find this guy Josh King Madrid because there is a link you can click to see his website.

If you clicked through to his website, you’d see that he has been featured by every major publicaiton, has a huge social precense and a legitimate track record of multiple online businesses. Now that’s a good testimonial.

You can see he’s a real person with a real website. You can see his face, his videos, and read his story.


Not everyone has the luxury of having big clients (like myself in this case 👻) to list as testimonials.

Here are a couple of workarounds if you’re just getting started or you don’t have any noteworthy clients.

No High Authority Testimonials? Use 3rd Party Testimonials

One strategy I love to use is to talk about who else uses the product, and then borrow their authority.

When I promote something on my website, I can mention that another top person uses the same platform or something similar to establish credibility even though it doesnt exactly correlate.

Example: Many companies like SHOPIFY use tools like Excommerce & Double Tap to boost their sales. Orbelo is just one example.

Everyone is familiar with Shopify & Orbelo in the e-commerce industry, so it establishes instant credibility.

Try and find out where the products you are using are being used, then leverage the authority of others.

4. Build trust instantly

Whether it’s personal services or selling products via ecommerce, testimonials help to build trust. So does good design.

But there is still more you can do.

Every time you land on a website, you have one burning question in your head.

“Who runs this website, and why should I trust them?”

Unless you’re a huge authority site like Google or Facebook, people want to know who the person is behind the site.

They want to see that you’re trustworthy — chances are they’ve been burned before. Hey, it’s the internet, we’ve all been burned before :-)

You only need to have one minor small element wrong or missing from your site for someone to hit the back button and leave everything with no conversion.

Make sure to always have:

About page

People want to know who you are as a person. They don’t want to deal with a mystery person. Most people who buy from you will end up visiting your About page. People who are serious about buying will want as much info and reassurance as possible before they commit.

FAQ page (e-com stores)

Everyone wants to know about prices, refunds, guarantees, delivery times, etc. Build up this page and add to it over time.

Contact details

To increase your trust factor, you should have an email address, physical address and a phone number. If you’re active on social media, include those links as well so people can see that you stay current. There are so many dormant websites out there, and social media is a good way to show people that your business is still active.

Your Authoritative Credentials

Why should people listen to your brand?

Did you graduate university?

Have you generated a certain amount of revenue?

Have you or your brand been featured by major publications?Have you spoken at, or attended industry specific events?

This should be part of your About page or home page .

Check out my About page for an example. I tell people my “mini story” via copy, video, and podcast (how I got started in internet marketing), then I show some social proof (all my major publications in news outlets, public speaking in front of thousands & my real lifestyle).

What To Do Now?

We’ve gone over the four principles:

1. Fix a Problem

2. Anchoring

3. How to use psychologically-charged feedback and testimonials

4. Build trust instantly

Now it’s implementation time…

Take the time to work on your business.

These principles are “quick wins” because most of them are free and don’t take too much time.

It’s extra content, some copywriting, reaching out to old customers, and maybe some design changes.

Comment below, I’m curious which of the four topics I mentioned can you implement the fastest and most easily?

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